Messaging audit for PMMs
You know your SaaS messaging isn’t landing. You just can’t name why.
Your teams say the right things. The copywriting & product narratives look clean ...
But the signal still drifts.
What you say & how you say it breaks when prospects & users can’t follow the logic. And that’s the gap I’m here to close.
You don’t need more copy rewrites or team alignment meetings.
You need a diagnosis that names what you’ve sensed for some time, explains the root causes, and shows you how to fix them
let’s talk {book 30-min call}This isn’t a regular audit ...
It’s an analytic product, a precision artifact.
A 6-week sprint that gives you clarity on where & why your messaging breaks + how to fix it.
Week 1 & 2: Deep learning
I learn the software as if it’s mine. I sit inside your ecosystem and tracking the drift.
Week 3 - 6: Structural diagnosis
I trace how understanding breaks. Where your messages lose people. Where structure fails to carry the idea.
let’s talk {book 30-min call}You get 2 outputs ...
a 4–6 page sense-making map
— built for internal alignment
— packed with ‘No way, that’s it’ moments
— blindspots you couldn’t name
— the reasons your messaging isn’t landing
— fixes, prioritized by impact & effort
an in-depth annex
— every gap, tracked back to what’s causing it
— where product logic creates messaging gaps
— progressive disclosure & sequencing issues
— narrative mismatches & misalignments
— taxonomy & info hierarchy suggestions
— messaging samples to guide future writing
let’s talk {book 30-min call}Assets I look at ...
— Your website
— Product (UI + structure)
— Internal product decks
— ICP definitions
— Positioning docs
— Marketing materials
— Demos & product tours
— Sales docs & calls
— Onboarding (emails & in-product)
— Support & user docs
— User research feedback
— Internal messaging docs
What I analyze ...
I. Software taxonomy
The structure of your product is already telling a story. You just might not like what it’s saying.
It’s about how you organize your software. That alone can build or block messaging clarity.
Questions I ask:
— What does taxonomy say before you do?
— Where does product layout kill clarity?
— What’s hidden, even though it matters most?
— Where & why taxonomy feels like a mess?
let’s talk {book 30-min call}II. Information architecture
Understanding doesn’t just happen. It’s built or it breaks. This isn’t about menus or site nav.
It’s how logic unfolds across your website, sales decks, demos, onboarding flows, docs.
Questions I ask:
— Are you revealing too much info, too soon?
— Where does the flow break the idea?
— Where does logic fail in a non-linear journey?
— Are you guiding understanding or stacking info?
let’s talk {book 30-min call}III. Product narrative
This isn’t about tone or taglines. It’s about how you explain what the product does & if it holds.
When the narrative’s unstable, prospects & users start interpreting meaning.
Questions I ask:
— Are your teams quietly telling different stories?
— Are they using different terms across stages?
— Do you hint at value, instead of spelling it out?
— Where & why does the narrative logic break?
let’s talk {book 30-min call}I work directly with you, the PMM ...
My audit makes you the one who brought clarity. So your execs see what you’ve sensed all along.
This way you don’t just sound the alarm. You show the path.
Because when the messaging structure holds across people, decks, docs, and time ...
Everything else follows.
Once the audit is ready, we’ll book a 90-minute session to review findings & discuss solutions.
let’s talk {book 30-min call}One-time payment: €8,600
Payment upfront, work starts immediately after.
Everything stays confidential.
