You won’t see cookie banners on this website. SaaS Minds doesn’t use Google Analytics or another tracking system. SaaS Minds generates its analytics through Fathom Analytics, a privacy-first analytics tool created by Paul Jarvis and Jack Ellis.
As Paul Jarvis notes in one of his articles:
“By using free software like Google Analytics, website owners freely give Google all the data about their website visitors, which can be matched to other website data from other websites, allowing Google’s advertising network to collect a lot of information about each one of us who uses the internet.”
“So essentially, by using Google Analytics, people get free website analytics but trade the personal data from their visitors. It honestly doesn’t feel like a fair or an ethical trade.”
Although I’ve worked as a SaaS marketing professional for almost a decade, I’m growing more and more worried about tracking website visitors (read more) and launching targeted advertising (read more).
I’m still researching this topic, but I definitely believe we should approach online tracking and advertising differently.
I use Fathom Analytics, a privacy-focused tool for managing website analytics. I trust Fathom Analytics because:
Thanks to Fathom Analytics, I can see the following data without knowing who you are:
I use Cal.com for calls. To learn how Cal handles data, please read its privacy policy.
I use Audienceful to send my weekly newsletter. If you are interested in how Audienceful handles data, please read the company’s privacy policy.
I use Tally to create forms for the website visitors who want a free SaaS messaging audit. If you are interested in how Tally handles data, please read it’s privacy policy.
I’m gradually incorporating the use of other digital tools, such as Lemon Squeezy and Stripe. These services will handle your payment information securely, according to their own privacy policies.
If you have any questions, send me an email at victoria@saasminds.com.
