Privacy Policy

You won’t see cookie banners on this website. SaaS Minds doesn’t use GA. SaaS Minds generates its analytics through Fathom Analytics, a privacy-first analytics tool created by Paul Jarvis and Jack Ellis.

The problem

As Paul Jarvis notes in one of his articles:

“So essentially, by using Google Analytics, people get free website analytics but trade the personal data from their visitors. It honestly doesn’t feel like a fair or an ethical trade.”

Although I’ve worked as a SaaS marketing professional for almost a decade, I’m growing more and more worried about tracking website visitors (read more) and launching targeted advertising (read more).

I’m still researching this topic, but I definitely believe we should approach online tracking and advertising differently.

The solution

I use Fathom Analytics, a privacy-focused tool for managing website analytics. I trust Fathom Analytics because:

It doesn’t track individuals.

Compared to GA, it charges a fair price for its tool.

It is compliant with GDPR, ePrivacy, PECR, and more.

It processes EU visitor data on EU servers owned.

Fathom Analytics is great for page speed performance.

It automatically blocks bots, crawlers, and DDoS attacks.

It’s a great tool that provides essential website traffic info.

Privacy-friendly website analytics

I can see the following data without knowing who you are:

People on site

Overall visitors

Views

Average time on the website

Bounce rate

Event completion

Entries, viewers, and views for specific content

The meeting scheduler

I use Cal.com for calls. To learn how Cal handles data, please read its privacy policy. 

Other tools

I might gradually incorporating the use of other digital tools, such as online forms. Will make sure to update this page when this happens.

Questions

If you have any doubts, email me at victoria@saasminds.com.