Hey, glad you’re here 👋
Let me introduce myself ...
My name is Victoria. I’ve been in the B2B SaaS world since 2016. I’ve worked as a content creator & marketing manager.
let’s talk {book 30-min call}But one day, I realized my role was moving toward radical generalization. That’s when I decided to stop & take a step back
This pause allowed me to rethink the value I can bring into the B2B SaaS space.
That’s how I turned to messaging ... with a twist.
I never saw messaging as just a marketing or product thing. I always thought about it as a system, foundational to growth.
It’s how SaaS communicates at every stage.
It’s something public-facing teams must get right. Otherwise, there are too many places where messaging can break down.
That’s how I started analyzing & writing about B2B SaaS messaging.
Then, I created an offer that aligns with the ways I can best serve those who are the closest to messaging issues ...
The Heads of Product Marketing & the Product Marketing Managers.
Product marketing pros who feel something’s off. But need clarity, language, and leverage to fix it.
I’ve built an in-depth messaging audit that acts as a precision artifact.
One that provides a precision-based overview of where & why messaging breaks at a structural level.
And how to fix it.
let’s talk {book 30-min call}
