Hey, you found me
Welcome! Let me introduce myself ...
My name is Victoria, and I’ve been in the B2B SaaS world since 2016. I’ve worked as a content creator & marketing manager.
let’s talk if you want to learn moreBut one day, I realized my role was moving toward radical generalization. That’s when I decided to stop & take a step back.
This pause allowed me to rethink the value I can bring to the B2B SaaS space.
That’s how I turned to messaging and team communication ... with a twist.
I lived a complacent life, seeing messaging as a “creative” endeavor.
But in fact, messaging & comms require as much rigor & realness, as the product.
We can’t work on messaging without thinking in terms of baseline variation, metric trees, and levers.
Here’s what I learned along the way ...
A messaging framework that works brilliantly in Company A can become a pragmatic limit in Company B.
Every company has its own constraints, like product architecture, sales dynamics, buyer sophistication, internal politics.
What works as leverage in one company might create confusion or rigidity in another.
That’s why messaging work can’t rely on templates or frameworks.
It needs to be grounded in how the company actually operates and where it stands in terms of metrics.
And that‘s the kind of work I do ...
I identify the real messaging levers within a company’s structure, create metric trees around them, and implement them.
let’s talk if you want to learn more
