Hi, I’m Victoria

I have been working in SaaS since 2016. I’ve collaborated with multiple teams as a content creator and marketing manager.

I believe wholeheartedly that simplicity is the way. Especially today, in the age of info overload, communication burnout, and mental fatigue.

I feel there’s a dire need for simplicity in SaaS messaging. We tend to give priority to the markety & salesy narrative at the expense of clarity. As a result, product messaging became increasingly complex and confusing.

That’s bad for growth. I want to change that.

I created SaaS Minds to help SaaS founders with simplifying messaging.

First, I offer free roasts to help them assess whether their product messaging is easy to understand.

Second, I’ve designed a specialized service that helps founders fix their messaging. I help them transform their software’s complexity into simple, clear product messages everyone understands right off the bat. This is a hands-off service, meaning it’s a no-effort investment for founders.

Third, I provide free educational resources on SaaS product messaging and team communication.

Finally, I’m open to a full-time position with relocation as a messaging and communication expert within a SaaS company.

If you want to learn more, feel free to DM me via X.

Random facts

I was born in Chisinau, Republic of Moldova.

Lived almost half of my life in Spain, Greece, and Estonia.

Working for almost a decade in the SaaS industry.

Want to settle in the Asia-Pacific region.

Reading about economics, strategy, and system thinking.

Karl Ove Knaussgard is my fav. author.

I speak four languages

Learning Thai for fun.

Interested in the potential of web3.

Drinking my coffee black without sugar.

Practicing SaaS-watching for fun. Similar to bird-watching.

I will always have a black Moleskine by my side.

Simplicity is my way of living.

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