Hey, glad you’re here 👋
Let me introduce myself ...
My name is Vic & I’m in the B2B SaaS since 2016. I’ve worked with worldwide teams as a content creator and marketing manager.
let’s talk {25 min}But the moment I felt my role was filling too many gaps and moving toward radical generalization, I decided to stop and take step back.
And that’s how I ended up focusing on B2B SaaS messaging. But I added my twist. I didn’t see it as just a marketing or product thing.
I realized that messaging is foundational to growth and fuels SaaS communication with buyers at every stage.
It’s something public-facing teams must get right. Otherwise, there are too many places where messaging can break down.
That’s how I started writing about B2B SaaS messaging and created an offer that aligns with the ways I can serve companies.
I detached myself from execution and focused on analysis, identifying patterns & bringing clarity to what’s wrong with messaging.
I call myself a ‘clarity partner’ because I see things B2B SaaS leaders can’t. I identify where and why messaging breaks down as they scale.
let’s talk {25 min}I offer in-depth messaging audits that provide a clear overview of what’s wrong with messaging at all stages and how to fix it.
I developed a process combined with systematic thinking that looks into how messaging is built, articulated, understood, and managed.
let’s talk {25 min}
