B2B SaaS messaging breaks down quickly as the company grows.

x everyone explains features differently
x sales decks contradict the website
x capabilities overlap across sections
x copy lags behind product updates
x new features don’t fit the narrative
x teams share conflicting stories

– prospects don’t get what you do
– deals die from buyer confusion
– sales cycles are exhaustingly long
– users start with wrong expectations
– competitors sound clearer than you

Plus, LLMs & AI agents might fail to understand & shortlist your B2B SaaS.

No one owns the reasoning behind your messaging & comms. Heck, there’s no reasoning in the first place.

I step in as your fractional lead to own the fix without judgement or critique.

My job is to fix the broken logic driving your messaging chaos, building a system your teams can use without me.

I’m not a consultant nor a red-tape auditor.

I don’t hand you a list of things to fix. You’ve had enough audits & advice.

I work hands-on with your teams, so that after I leave, they can:

– make product complexity feel simple
– evolve the narrative as product grows
– keep assets aligned at every stage
– tailor messaging to different contexts
– align on the same understanding
– share the same language & terms

I’m not here to add to your plate. I’m here to take a major problem off your plate, own it, lead the fix, and then exit.