Messaging & comms break down quickly as the B2B SaaS company grows.
teams explain features differently
internal politics bury product value
sales demos contradict the website
new features don’t fit the narrative
descriptions don’t match user thinking
comms fails to reflect product truth
As a result ...
prospects don’t get what you do
champions can’t explain your value
sales cycles drag on endlessly
deals die from buyer confusion
users have the wrong expectations
LLMs fail to shortlist your B2B SaaS
Your messaging gets frustratingly confusing as the product evolves.
This isn’t a copywriting or UX issue.
This happens because no one has built & owns the structure behind you messaging.
What do I mean?
Messaging structure is how you ...
group & connect capabilities
prioritize what matters and when
tailor what you reveal to whom
... While staying rooted in product truth & real buyer or user needs.
Think of it like tending to a tree’s roots and trunk to keep the crown healthy.
That’s exactly what I do.
I step in as your fractional lead to fix your messaging from the ground up.
my “boring” method + pricing
The biggest benefit of working with Vic is her ability to see the bigger picture, articulate it clearly, and act on it.
Jung-Hong Kim, Co-founder & CEO at Klipy CRM
I’m not a consultant nor a red-tape auditor. I don’t hand you a list of things to fix.
I work hands-on with your teams to create the backbone of your messaging, so that when I exit they can ...
make product complexity feel simple
evolve the narrative as product grows
keep comms consistent at every stage
tailor messaging to different contexts
align on understanding & language
share the same product truth
let’s talk > book intro call