Messaging & comms break down quickly as the B2B SaaS company grows.

– teams explain features differently
– internal politics bury product value
– sales demos contradict the website
– new features don’t fit the narrative
– descriptions don’t match user thinking
– comms fails to reflect product truth

– prospects don’t get what you do
– champions can’t explain your value
– sales cycles drag on endlessly
– deals die from buyer confusion
– users have the wrong expectations
– LLMs fail to shortlist your B2B SaaS

Your messaging gets frustratingly confusing as the product evolves.

This happens because no one has built & owns the structure behind you messaging.

Messaging structure is how you ...

– group & connect capabilities
– prioritize what matters and when
– tailor what you reveal to whom

... While staying rooted in product truth & real buyer or user needs.

Think of it like tending to a tree’s roots and trunk to keep the crown healthy.

I step in as your fractional lead to fix your messaging from the ground up.

I’m not a consultant nor a red-tape auditor. I don’t hand you a list of things to fix.

I work hands-on with your teams to create the backbone of your messaging, so that when I exit they can ...

– make product complexity feel simple
– evolve the narrative as product grows
– keep comms consistent at every stage
– tailor messaging to different contexts
‍– align on understanding & language
– share the same product truth