I find & fix what’s clogging your pipeline, from how your website brings prospects in to how buying committees move to close.

– Sell into complex, multi-stakeholder deals
– Have inbound interest (visits & conversions)
– Close (inconsistently) committee-driven clients
– Have a good product that gets clients to renew

– How can we get more high-value prospects?
‍– We almost had the deal. Why did we lose it? 
‍– Why is this sale dragging on for months?
– Why can’t we close more big clients?
– Why do excited prospects ghost us?
‍– Why can’t our champion get buy-in?

This sprint shows you where your messaging loses deals and how to stop it.

Website: Does it qualify mid-market & enterprise prospects and guide them through research?

Deals you’ve lost: Where & why did your message stop working for the buying committee?

– A detailed doc of breakdown points
– Prioritized list of levers to fix them now
– Decision logic for each lever (if X, then Y) 
– Clear next steps to act  

$1,800 one-time payment

A 4–6 week sprint where I identify and run a live test on a single high-impact comms lever.

I test messaging at every decision point, from your first touch to your highest-stakes assets, like case studies, whitepapers, demos, and scripts.

– Diagnose: Find a blockage in your pipeline
– Prioritize: Choose the high-impact lever to test
– Design the test: Build the metric tree & assets
– Run the test: Put the lever into play
– Measure: Track results against target metrics
– Decide: Keep what works, kill what doesn’t

– A fully executed test tied to real metrics
– The exact asset built for the test (yours to keep)
– A results report with the test outcome

$3,800 per test + 50% commission if it moves the target metric we agreed on (skin in the game)

I see the customer journey as a sequence of communication events that shape the buying committee’s decisions at every touchpoint.

That’s why I test messaging levers across these touchpoints and find what works.

Not every test will be a “success,” but every cycle compounds knowledge, builds power, and destroys randomness.