service for B2B SaaS

Is this you?

Your platform is too complex
You struggle to explain it
People find it confusing
They say it’s ‘overwhelming’
Leads take no action
Users abandon your platform
If ‘Yes’ ...
... you have big messaging issues

Fix your SaaS messaging

done-for-you in 6 weeks
Go from confusing messaging no one understands to a SaaS everyone gets and wants to try.
Software taxonomy & info architecture
Crisp website & product collateral copy
the problem

SaaS platforms are complex

This complexity often translates into confusing, bad product messaging across all touchpoints.
the consequence

Bad messaging drives people away

Leads and users have no patience for messy product messaging. If it’s too dense or confusing, they’ll ignore it and take no action.
the solution

Victoria will fix it

Hey, I’m Victoria—the mind behind SaaS Minds. 👋
10 years in SaaS have shown me how costly confusing messaging can be.
So, I created a framework to turn software complexity into clear messaging everyone gets.
My framework is based on coherent taxonomy and simple messaging. Check out my process. 👇

Get started with a quick 20-min discovery call.

my process

Steps to fixing your SaaS messaging

If you struggle with SaaS product messaging, you’re in the right place.
step 1

I’ll audit your messaging

I’ll analyze your website, demos, and collateral. I’ll look into how you:
Present your software capabilities
Explain what your software does
step 2

I’ll fine-tune taxonomy & IA

I’ll refine software taxonomy & info architecture for clarity. To do this, I’ll:
Group modules & features logically
Build a conceptual map of your SaaS
Create simple name conventions
Structure IA based on taxonomy
step 3

I’ll articulate your value prop

I will distill your unique selling point by analyzing insights based on:
The problem(s) your SaaS solves
Your Ideal Customer Profile (ICP)
Your user journey
Industry trends & competitors
step 4

I’ll re-write product copy

I’ll simplify the heck out of your copy. I’ll re-write these pages: 
Your SaaS homepage
Product / module pages
Feature pages

Get started with a quick 20-min discovery call.

what to expect

What happens next?

These are some of the results of simplifying and clarifying your SaaS messaging.

Get people interested

Clear messages reveals your software’s value and captures people’s interest.

Make it easy to explore

A simple structure and info architecture will encourage people to explore your SaaS.

Convert with plain, crisp copy

Simple, clear copy is far more effective than ‘clever’ but confusing copy.

Get users to stay

Make it easier for users to learn your SaaS to increase their success & retention rate.

Get started with a quick 20-min discovery call.

real talk

Why work with Victoria?

There are countless SaaS messaging services. What makes SaaS Minds different?
SaaS messaging isn’t about wording or copywriting. It’s how teams—product, marketing, sales, CS, CX—communicate with leads and users.
Yet, this communication won’t give results if it’s too dense or confusing. How to avoid that? 
Simplify everything. That’s the core philosophy on which I built my messaging framework.
I turn software’s complexity into clear copy that leads and users understand immediately.

Ultra-fast delivery

This is an intensive 6-week sprint. We’ll plan the work so that you get all deliverables over the next 6 weeks.

Ever-green blueprint

Apart from copy, you’ll receive a blueprint—based on your taxonomy—so your team can use it for future messaging.

Ongoing consulting

During the month we work together, I’ll answer all your SaaS messaging questions via Slack, email, and calls.
best suited for ...

Who can benefit from this service?

I designed this service specifically for enterprise SaaS at all maturation stages.

Startup stage

Refine the software concept into clear messages that resonates with early adopters.

Scaling stage

Turn the complexity of software and ops growth, into user-friendly SaaS messaging.

Maturity stage

Standardize your SaaS messaging and team comms to reflect your software ecosystem.

Expansion stage

Unify and simplify your SaaS messaging across  multiple products, markets, and global audiences.
pricing

How much does it cost?

There’s one simple plan with clear-cut deliverables and add-ons.
one-time
no hidden fees
$4,697

What’s included

a detailed taxonomy map of your software
the info architecture plan based on taxonomy
homepage structure & copy
module / product pages (as many as you have)
pricing page
2 rounds of revisions
weekly consulting during the 6-week sprint

Add-ons

feature pages
infrastructure pages (API, compliance)
solution / use case / ICP pages
script for demos & video
product tour steps & copy
free trial nurture sequence
dashboard microcopy
onboarding materials
onboarding flow microcopy
messaging guidelines
team training & workshops
other product assets
20-minute discovery call

Book a call—no strings attached

faq

Do you work with teams or solo founders?

I usually work with small and medium SaaS teams. But I also work with solo SaaS founders.

What industries do you have experience working with?

I work with SaaS companies of all sizes, from startups to established brands. I typically work with companies in the soft-tech industry, including martech, retail tech, edtech, HR tech, productivity tools, team collaboration tools, communication tools, customer support tech, and more.

I don’t provide services to SaaS that assist hard-tech industries such as manufacturing, robotics, aerospace, automotive engineering, or heavy machinery.

How long does it take to receive the first deliverable?

You’ll receive your homepage revision-ready copy within 5 days after our first work session.

What if I have the software but don’t have the copy yet?

No problem. We can work on it from scratch.

Can I request additional revisions?

Yes, two rounds of revisions are included in the initial package. If, in the unlikely case, you’re unhappy with the deliverables, I’ll keep working on them until you’re satisfied and ready to publish.

Do you handle the design of the page as well?

No, I don’t handle the page design. I work on and provide the page structure and copy. I provide a clear layout and simple messaging that leads and users can understand right off the bad. However, having a well-defined structure will make your designer’s job much easier.

What is the pricing structure?

The base package is priced at $4,297 with no hidden fees. Add-ons such as use case pages, onboarding sequences, or video demo scripts are available at an additional cost.

How do I know if I need this service?

If people struggle to understand your product, you’re seeing high bounce rates, or your messaging isn’t converting leads, my service will help simplify and clarify your product messaging to drive discovery and conversion.

How do I get started?

It’s easy. Just click the CTA button to schedule a 20-minute call, where we can discuss your SaaS messaging needs and see how I can help.