Hey, I’m Vic. 👋

I identify where & why your SaaS messaging breaks & how to fix it.

To do that, I run in-depth messaging audits for growing B2B SaaS.

As you grow, your messaging starts breaking ...

— the narrative doesn’t mirror real-life
— people don’t ‘get’ the product
— messages aren’t landing as intended
— teams share competing messaging

These are not copywriting issues.
Neither the ‘chaos’ a SaaS scaling.
An agency can’t fix them.

These are structural messaging failures that surface when scaling a B2B SaaS.

They create confusion, break your positioning, and block growth.

That’s what I work with.

I identify these failures, their root causes, and show you how to fix them.

I don’t fix surface-level symptoms. I diagnose the structure. I don’t just flag broken messaging.

I show you why it broke.

I conduct audits & analyze how your messaging is ...

— built {taxonomy}
— articulated {narrative}
— understood {perception}
— managed {operations}

This audit is a messaging X-ray. It’s a precision tool, not a vague analysis. It clarifies what’s broken & how to fix it.

I see what you don’t see. Then I show you how to fix it with precision.