Seen a SaaS page where ‘Podcast Editing’ sits next to ‘Trim Audio’ and ‘Publish Podcast?’ All three labeled as features?
It feels off. Because it is off. As a PMM, this should set off your alarm bells.
‘Trim Audio’ is a feature. ‘Podcast Editing’ & ‘Publish Podcast’ aren’t. One is a workflow. A functional bucket. The other one is an outcome.
That’s like organizing your kitchen by knives, your cousin Maria, and how spicy you like your food. Different logic. Same shelf.
That’s not a labeling mistake. That’s a structural flaw. And people feel it. They might not be able to explain why your SaaS page feels confusing. But they feel the friction.
Because your software taxonomy doesn’t map to how they think.
When you inherit or mix product categorization lenses, you’re forcing …
Stacked like they belong on the same shelf.
At the same hierarchical level.
When that happens, people don’t see structure. Because they don’t think in mixed hierarchies. They see noise.
You don’t need better naming conventions. You need structural integrity. Messaging clarity doesn’t start with good copy. It starts with organizing the thinking behind the copy.
And if your product categories feel random …
Your messaging will feel random too.
